Hats are a big deal here.
Some are bigger than others....
We have asked about the significance of hats here. The most common answer is that it denotes what village you are from. But there must be some element of status or socio-economic factor as well. But they do tend to vary according to what regions you are in, so it does play a part in it. They also tend to get taller the farther out in the indigenous areas you go too.
Once a month, the American ladies in the ward, have an Out-to-Lunch bunch gathering with potluck dishes brought in. They take turns as to homes it will be held at. Some are Embassy workers wives and others are church employees wives. They are gracious enough to invite the Sr. Missionaries so they can converse in English.
This was the first one I attended. It is the home of the Area Comptroller (finances) for the church. He has a hat collection that is amazing. Some of the hats have photos that are with them. He has traveled around the area and when he sees a particular hat he likes, he approaches the hat wearer and buys it off her head, but only after he takes a picture with her wearing it.
I didn't take photos of the whole collection. I felt intrusive taking this many. But it was amazing.
Here are a couple of articles about the hats: (copy and paste the link into a browser bar)
http://dare2go.com/peru-bolivia-unique-hats/
https://threadsofperu.com/pages/traditional-andean-clothng